The Researcher, Strategist, and Designer.

I’m a methodical thinker with a natural curiosity for how things work—how people move through spaces, why certain visuals resonate, and how systems can be improved. My research journey has led me to explore patterns, behaviors, and processes, always looking for ways to turn insights into meaningful strategies and designs.

I approach my work like a curious cat, always digging deeper, asking the right questions, and testing ideas to refine solutions. Whether it’s streamlining workflows, shaping brand strategies, or developing content systems, I focus on making complex ideas clear, practical, and effective.

When I’m not working, I’m usually chasing a new research trail, documenting observations, or exploring fresh ways to connect ideas to action.